Many network marketing or MLM companies either deny or restrict your advertising efforts for their product or service.
Some network marketing companies allow you to advertise but only with their approval. Many times this results in hamstringing your efforts and reducing the effectiveness of your efforts.
However, I have discovered a way around that and it involves what I call end-around advertising. This can be accomplished by never even mentioning the name of your network marketing business.
You can use the power of the internet to generate leads by providing a valuable resource (ie free eBook, free report etc.) to get the prospect to join your email list, for example. Or just sell them outright on your product, service or membership.
From there you can slowly cultivate them through your sales funnel to convert them into a client. Or even better to join your downline.
This can be accomplished by placing internet ads that grab attention. Then send them to your landing pages
using domain names you have registered.
For example, if you are selling nutritional products buy a domain name something like GreatNutritionalProducts.club. Then your ads on Bing, Yahoo or Google will contain the domain URL instead of the network marketing company. Pretty nice, huh?
Even better, you can create a domain name for each of the most popular products or services that your MLM company sells. This sort of leads into an 80/20 strategy. By that, I mean if you focus at first on the top selling items that’s 80% of the work.
As you sell more products, services or memberships then you can begin to build out the rest of your ad groups and campaigns for more of what you can offer.
It seems Google AdWords are too expensive now so I’ve been focusing my efforts on BingAds which actually advertises on Yahoo as well. Also, I’m looking to get into Facebook advertising but haven’t really got any traction there as of yet.
I use MailChimp for my email campaigns and Unbounce for my landing pages. Once you get them into your sales funnel it is up to you to drip, drip, drip your email marketing to lead them into cross-sell, up-sell or your downline.
The key to this is understanding copywriting and how to write attention grabbing headlines as well as landing page sales copy.
I hope this article has been helpful and provides you some food for thought.